Promised inventory is not always actual inventory.
Misalignment between the storefront, ERP and logistics provider creates preventable cancellations, checks and customer messages.
01B2C & D2C e-commerce brands
Turn e-commerce growthinto controlled operations.
As order volume grows, inventory, logistics, customer service and finance need to move at the same pace. We build the system that keeps them working together.
Operational process / illustrative scenario supervised system
Business inputs01Shopify02ERP / inventory03Customer requests
Orchestration layer
ValidateDecideOrchestrate
Synchronised outcomes013PL triggered02Customer updated03Finance updated
Signals to recognise
Growth exposes the breaks that were already there.
These symptoms are not caused by a lack of effort. They show that the process still depends too heavily on human coordination.
Exceptions live in inboxes.
An incomplete address, blocked order, stockout or return starts a separate conversation and loses its traceability.
Volume peaks become data-entry peaks.
More orders lead to more checks, copying and manual follow-up instead of genuinely increasing operational capacity.
Visibility comes after the problem.
Order, return and shipment data is consolidated too late for teams to act at the right time.
The 2dAI engagement
A system built around the work as it really happens.
We begin with one operational priority, formalise its rules and then make the movement of information observable.
01Reliable orders
Synchronise orders, inventory and the 3PL.
Each order is checked, enriched and routed according to your rules. Every system receives the right information and discrepancies become visible.
- Shopify / ERP / 3PL connectors
- Reservation rules
- Event log
02Controlled exceptions
Automate the standard path and escalate sensitive decisions.
Predictable cases move forward automatically. When human judgement is required, the right person receives the relevant context and a clear action.
- Exception queue
- Contextual alerts
- Recovery procedures
03Operational view
Give every team a shared operational picture.
A control centre brings critical statuses, blockers and actions together without replacing the tools that already work.
- Operations dashboard
- Service indicators
- Usable history
Operational priorities
Start where value becomes visible.
Order to shipment
Shopify → inventory → allocation rule → 3PL → customer
A shared status and an assigned exception whenever a control fails.
Return to refund
Request → eligibility → receipt → refund → accounting
Consistent steps for the customer, support team and finance.
Catalogue to publication
PIM / supplier → validation → enrichment → Shopify / marketplace
More complete product data, checked before it is published.
Enterprise AI setup
Make AI a daily advantage, not another tool.
We can deploy a complete AI environment for e-commerce teams: priority use cases, secure access, specialist assistants, training and continuous improvement.
Explore a complete AI setup- 01Customer service copilot
- 02Assisted product enrichment
- 03Exception analysis
- 04Continuous learning and training
Measure before promising
Indicators defined with the project.
Objectives and baselines are validated during the diagnostic. No generic outcome is presented as guaranteed.
01Exception handling time
02Orders requiring re-entry
03Order-to-shipment lead time
04Inventory-related cancellations
Frequently asked questions
Before we connect anything.
01Do we need to replace Shopify or our ERP?+
No. We generally keep the tools that already perform their role well and build the connections, controls and visibility that are missing between them.
02Can you work with our current 3PL?+
Yes, provided the required access is available. The diagnostic reviews APIs, file formats, webhooks and recovery procedures before the integration is designed.
03What happens when an automation fails?+
The system includes logging, alerts and recovery. An exception can be assigned to a person with the context they need instead of remaining invisible.
One concrete situation to begin
Which handover is slowing your team down today?
Let’s map the process, tools and exceptions. The first conversation will begin with the operating reality you have described: e-commerce brands.
Map my e-commerce process