Every channel displays a different truth.
Inventory, price, product data or order status diverges between stores, websites, marketplaces and internal tools.
03Omnichannel & multi-supplier businesses
Keep one customer promiseacross every channel.
Stores, e-commerce, marketplaces, click and collect, dropshipping and suppliers should not create six different versions of reality.
Operational workflow / illustrative scenario supervised system
Business inputs01Stores02Web / marketplaces03Suppliers
Orchestration layer
UnifyPromiseRoute
Synchronised outcomes01Source selected02Channel synchronised03Customer updated
Signals to recognise
Growth exposes the breaks that were already there.
These symptoms are not caused by a lack of effort. They show that the process still depends too heavily on human coordination.
Routing depends on manual judgement.
Warehouse, store, supplier or dropshipment: choosing the best source often depends on fragmented, changing information.
Supplier lead-time changes surface too late.
A change in availability or lead time only becomes visible after it has affected a customer promise or commercial campaign.
Returns do not know where to go.
The sales channel, fulfilment source and return location do not always share the same rules or statuses.
The 2dAI engagement
A system built around the work as it really happens.
We begin with one priority workflow, formalise its rules and then build an observable flow of information.
01Shared reference
Create a reliable flow of product and inventory data.
We define sources of truth, priorities and controls before synchronising data to each channel.
- PIM / ERP / channel flows
- Quality controls
- Synchronisation log
02Orchestration
Route each order according to your promise.
Availability, cost, lead time, capacity and commercial priority feed a readable decision with an exception path where required.
- Orchestration rules
- ATP / available inventory
- Exception management
03Monitoring
See discrepancies before they become incidents.
Inventory, lead-time and synchronisation anomalies are grouped and qualified so the team can focus on the useful action.
- Alert centre
- Supplier indicators
- Cross-channel view
Priority workflows
Start where value becomes visible.
Order to best source
Channel → ATP → lead-time / cost rules → warehouse, store or supplier
A repeatable decision with an explanation and an exception path.
Supplier to channel availability
Supplier feed → controls → publishable inventory → website / marketplace
Availability published using explicit safety rules.
Omnichannel return
Request → eligibility → return point → inventory / refund
A consistent journey regardless of the sales or fulfilment channel.
Enterprise AI setup
Use AI to detect, recommend and assist.
We deploy AI where it increases capacity without hiding the rules: anomaly analysis, supplier summaries, team assistance and continuous learning.
Explore a complete AI setup- 01Discrepancy detection
- 02Supplier summaries
- 03Routing assistance
- 04Continuous learning and upskilling
Measure before promising
Indicators defined with the project.
Objectives and baselines are validated during the diagnostic. No generic outcome is presented as guaranteed.
01Cross-channel inventory discrepancies
02Manually routed orders
03Delivery-promise performance
04Synchronisation anomalies
Frequently asked questions
Before we connect anything.
01Do we need to centralise all our data in a new tool?+
Not necessarily. We can define an orchestration layer and clear responsibilities across your systems without imposing a full replacement.
02Will the routing rules remain understandable?+
Yes. They are explicit, documented and tested. AI can support the analysis, but the core criteria remain under company control.
03How do you handle an unreliable supplier source?+
The workflow can apply a safety margin, check data freshness, limit publication and trigger an alert when confidence drops.
One concrete workflow to begin
Which handover is slowing your team down today?
Let’s map the process, tools and exceptions. The first conversation will begin with the operating reality you have described: omnichannel operations.
Unify my channels and suppliers